Current situation of sandals

The shoemaking industry is a typical labor-intensive industry. From the perspective of globalization, the production capacity of this industry is always migrating to countries and regions with low labor costs. Historically, the world's shoe industry has shifted from Italy and Spain to Japan, Taiwan and Korea, and sandals moved to Chinese mainland. China has become the world's largest shoemaking center, and the output of shoes accounts for more than 60% of the world's total output. China's footwear market can be divided into four parts: leather shoes, rubber shoes, cloth shoes and plastic shoes. In addition to the increasing changes in the styles and materials of shoes in various market segments, the consumption structure of all kinds of shoes has also changed. The sales proportion of leather shoes has increased from 9% in the early stage to 35%. Consumer groups have also expanded from the original cities to rural areas, and products have begun to develop from low-level to medium and high-level. Standing in the world footwear market, China mainly produces middle and low-grade footwear. The annual output of leather shoes is about 2.4 billion pairs, accounting for 40% of the total output of leather shoes in the world, and the market share of medium and low-grade leather shoes reaches 85%.

With the improvement of people's material level and the change of aesthetic consciousness, the production type and scale of sandals have changed greatly, and the market competition is becoming more and more fierce. While producing novel styles and ensuring quality, we should establish brand awareness and change production output into brand output. The production scale of sandals in China is huge. According to the shoe sales data of Yiwu International Trade City, canvas shoes have always been one of the best-selling products. China's shoe industry has shown a state of industrial cluster development. In general, there are four industrial clusters. First, Guangdong shoe industry bases, represented by Guangzhou and Dongguan, mainly produce medium and high-grade shoes; Second, Zhejiang shoe industry bases, represented by Wenzhou and Taizhou, mainly produce medium and low-grade shoes; Third, the western shoe industry bases represented by Chengdu and Chongqing mainly produce women's shoes; Fourth, shoe production bases represented by Quanzhou, Jinjiang and other places in Fujian mainly produce sports shoes.